Slipping Quality Due to Growth

How do we judge what quality customers will accept? How low is too low? When do consumers start to notice?

I saw this article about Toyota quality today. It startles me that this could be nearly ANY of the software companies who are rapidly growing right now. I hope it is never my company.

I don't blame the testing department of Toyota for this issue. It's the competative spirit gone wrong. It's a lack of emphasis being put on quality. Those little sacrifices and compromises add up. Now they have to pay in good will and customer loyalty. The decisions made back most likely in 2004 come to haunt them. I wonder how long it will take them to turn it around (if they can).

It is much easier to keep a reputation for having the highest quality than it is to gain or regain it. I wonder if it is cost-effective? I've never seen data on this.
 

What did you think of this article?




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  • 15 Feb 2010 Nils-Holger wrote:
    Toyota lost 57% in segment winners in a year. They can't repro bug of car not starting. Fishy! All indicators in a decline of quality at Toyota.
    Ramping up production to fit the needs of a larger market translates to scalability issues. Complacent? Growth undermining quality. Camry a lemon.
    A lot of spaghetti code in the underlying architecture.
    "I feel there was false advertising by Toyota in stating there was 50 miles per gallon on the highway and 60 miles per hour in the city driving my Toyota Prius hybrid."
    This doesn't make sense: 60 miles per hour in the city?!?
    Why isn't the consumeraffairs site using aspx?
    Quality is zero defects and zero tolerance for deviance from the specs and user experience. The cost of pulling back products once in production is exponential.
    Arrest the bugs at the source before they fall into the customers hands. Competitive spirit gone wrong? Okay, because of growth shipping massively defect products is
    short sighted, you can pull that stunt once: hit and run; but that doesn't build good will and customer loyalty. Get the reputation for having highest quality and
    maintain it. Yes that put's the emphasis on testing, testing all possible scenarios and diving deep into the code base. Cost effective is to maintain the standards,
    or? Objective grow while maintaining the highest quality. Got to always double check the work. That is key. Total quality processes. Quality circles...
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